St Michael's Print Shop | Strategic Consulting & Website Redesign
Non Profit Website Design | E-Commerce for Artists
WIX Editor
Focus: Creative Nonprofit
Features: Members Area, Events Calendar, Blog, E-Commerce
St. Michael’s Printshop, a creative nonprofit in St. John’s, Newfoundland, hired me as a consultant to evaluate their online marketing strategy, SEO, and e-commerce setup. After delivering a comprehensive audit report, we transitioned into a coaching phase, during which I trained staff on how to manage their website, integrations, and online store.
I led a full redesign of their WordPress site, focusing on:
A secure members-only area for board minutes and member perks
An updated events calendar and blog for community engagement
Room rental integrations for studio bookings
A refreshed e-commerce store for selling prints and merchandise
To ensure long-term success, they retained me for ongoing support, giving staff access to expert guidance whenever needed. The result is a cohesive, accessible, and fully functional website that supports their mission and simplifies operations.
We hired Lys to do an audit of all our digital assets. They provided a report, and based on our needs, WIX was a clear winner. They led the rebrand of our site and improved its search visibility using SEO. Our traffic greatly improved afterworking with them. We were also struggling to manage our online and store inventory. Lys offered solutions and coaching for this. They also trained our staff on how to continue managing and maintaining the website and to build a digital marketing strategy our staff could execute.